Burger King prints masks with order on it to avoid conversation with attendant

Performed by: Burger King

Country: Belgium

In Belgium, Burger King’s “Safe Order” initiative sought to reduce the risk of Coronavirus contagion by preventing consumers from having to speak to the attendant when placing their order.

Performed in August 2020, the action worked like this: people who placed their orders in advance via app received a customised mask, with the order (or part of it) printed. With that, on the next visit to the restaurant, consumers just needed to point to the mask so that the attendant could attend to the request, even without exchanging a word.