Performed by: Wunderman Thompson
Country: United States
Personal protective equipment (PPE) like gloves and masks aren’t going away anytime soon. But as consumers look for further safeguards against viral and bacterial contaminants, brands are turning their attention to a new type of PPE: personal protective environments. A slew of new products—when paired with existing measures like social distancing and face coverings—offer an extra layer of protection and heightened peace of mind for virus-averse consumers.
From purified public spaces, sanitation mode to disinfect car interiors to decontaminated dwellings, Emily Safian-Demers presents what and how brands are attending the demand of the new reality and society concerns.
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