Sacadas a Mostra: Project creates “virtual balcony” to promote independent artists during quarantine

Performed by: Samoel Junqueira + Pedro Arvati + Victor Souza

Country: Brazil

Because of the closure of bars and the cancellation of events and shows due to the Covid-19 pandemic, the work of independent artists was highly impacted.

However, during the quarantine period, music and other artistic performances found on the balconies of buildings a possibility of a stage, bringing a little entertainment to those who were isolated in their homes.

Based on this scenario, Brazilian creatives Samoel Junqueira, Pedro Arvati and Victor Souza created, in July 2020, the Instagram page Sacadas a Mostra (Balconies on Display, translated literally), which is proposed to function as a “digital balcony”, as if each post were the balcony of a building, featuring an independent musician.

In the posts, the creators of the page bring to the public a little of each artist’s history, what changed for them with the pandemic and a video promoting their work.