Pandemic lessons by Cordão

Company: Cordão

Content in: English and Portuguese

To help companies during the transformation journey due to the Coronavirus pandemic, Brazilian strategic consultancy Cordão developed a study to understand how the pandemic is impacting on brand management, marketing and business. The company talked to 10 marketing and behavior experts worldwide and analyzed dozens of reports on the subject.

The investigation resulted in a series of 3 reports with learning that companies need to know in order to remain relevant in a post Covid-19 world.

The first report, released in June 2020, addresses the theme of brand purpose. The second focuses on marketing management and the third, business management.