Performed by: Gamo Kansai
The ubiquitous use of the face mask in Japan due to the Covid-19 pandemic presented hairdressers with the challenge of creating cuts and hairstyles that match their use.
Seeking inspiration, Gamo Kansai, a company based in Kyoto that provides hair salons with hair dyes, shampoos and other hair products, developed a competition to choose the cuts and hairstyles that best match the use of masks.
In April 2020 the company created the Instagram account @cut_together asking hairdressers to post with their recommendations. More than 800 posts were inserted, including photos and films detailing techniques and products used to cut hair and perform hairstyles.
Famous hairdressers evaluated the recommendations posted, in a live, commenting on each type of cut and hairstyle and choosing the winners.