Beer brand Antarctica partners with traditional brand of beach snack and reverses profit of sales for street vendors

Performed by: AMBEV + Biscoito Globo

Country: Brazil

AMBEV beer brand Antarctica entered into a partnership with Biscoito Globo, an iconic snack consumed mainly at Rio de Janeiro’s beaches that had sales drastically affected by the interdiction of city beaches.

On May 2020, delivery app Zé Delivery started selling Antarctica beer & Biscoito Globo snack kits, with profit of sales reverted to the street vendors who used to sell food and drinks at Rio’s beaches. 100% of profit from both products will be donated to supplement income of the professionals, who will receive the credit via Ame Digital. The company already had the registration of countless street vendors who had been selling through the app since January.