Movimento Nós: an initiative created by main food and beverage companies to help small Brazilian businesses

Performed by: Ambev + Aurora + BRF + Coca-Cola + Heineken + Mondelez + Nestlé + Pepsico

Country: Brazil

Movimento Nós (We Movement, translated literally) is an initiative created by eight of the main food and beverage companies in Brazil (Ambev, Aurora, BRF, Coca-Cola, Heineken, Mondelez, Nestlé and Pepsico) to help small Brazilian businesses overcome the challenges caused by the outbreak of Covid-19.

Launched in May 2020, the coalition develops initiatives to help small businesses in 4 areas:

Easy stock resupply: the Movement’s companies are committed to offering commercial conditions to help small business to resupply, especially in the first purchase. Among the benefits are: longer payment terms, payment in a greater number of instalments, digital credit for the first purchase, special discounts, subsidised products and consigned products.

Promote the relationship between local businesses and consumers: the Movement’s companies seek to put into practice actions to stimulate consumption. Among the actions designed are: selection of products with special promotion to be passed on to the consumer and credit return on each purchase to be used in future orders (cashback).

Disclosure of relevant market information: the Movement’s companies are committed to sharing relevant public information for small traders, democratising information, making it easy to find by small entrepreneurs.

Safe reopening with a focus on health: the Movement’s companies seek to share protocols and training on protection and health, kits with masks, alcohol gel, booklet of good practices, posters, among other items for resuming the activities of small traders.

According to the companies, more than R $ 370 million will be invested in the program, benefiting more than 300 thousand small businesses throughout Brazil – including bars, snack bars, bakeries, grocery stores, emporiums and restaurants.