With restrictions on face-to-face photo sessions, fashion brand Amaro creates a virtual model for its campaigns

Performed by: Amaro

Country: Brazil

Without being able to carry out face-to-face photo sessions with models, photographers and producers due to social isolation, Amaro, a Brazilian online clothing store, created a virtual model to star in its digital advertising campaigns. Called Mara, the model was created based on data collected by the company’s business intelligence team.