Performed by: Bohemia
With recommendations for everyone to stay home due to the Covid-19 pandemic, bars around Brazil had to close their doors. To guarantee the reopening of the establishments after the quarantine, in April 2020, the Brazilian beer brand Bohemia launched the movement “Ajude um Buteco” (Help a bar, translated literally).
Through the initiative, consumers can choose the bar of preference and purchase vouchers to be used in the future, with discounts on the purchase price. With each purchase, Bohemia pays 20% of the value of the purchased voucher.
In March 2020, Stella Artois created a similar initiative to help restaurants during the Coronavirus pandemic.