Future in Tension by NoOne

Company: NoOne

Content in: English and Portuguese

In April 2020, strategic design consultancy NoOne released the Future in Tension report, a collection of mapped tensions that helps to understand the current moment marked by behavioral changes caused by the Coronavirus pandemic.

The question “What purposes are going to stay relevant in the changing world around us?” appears as the guide of the NoOne study, which emphasizes that “today we are experiencing a design error. The Covid-19 epidemic catalyzed previously existent discussions, demanding rapid responses from people and organizations”.

Combining insights from different studies and observing users, the company tries to understand what will be born from the identified tensions, contributing to decision-making in organizations.