Platform “Pertinho de Casa” brings small producers closer to consumers and helps local businesses

PERTINHO DE CASA (Close to Home, translated literally) is a non-profit initiative led by the Agriculture and Livestock Federation of the State of São Paulo (FAESP) in Brazil and supported by different companies (called “supporters”, including Accenture, Facebook and VTEX) that joined during the Covid-19 pandemic to bring together rural producers, marketers and small businesses entrepreneurs (who saw their incomes reduced dramatically and suddenly) to close by consumers.