Performed by: Barba Men’s Grooming Boutique
Country: United States
As many spouses, parents and children were suddenly enlisted as amateur barbers, resulting – often – in catastrophic looks, Xavier Cruz, from New York barber shop Barba, launched in April 2020, Quarancuts, an online school of haircuts during quarantine.
Conceived by the creative agency Terri & Sandy, the school works through free guided sessions on Zoom, where Cruz virtually accompanies people in their homes giving directions on exactly how to cut their hair.
At the end of the process, students receive a digital certificate attesting their success as an amateur barber. The guinea pigs that had their hair cut receive a certificate of bravery.