London’s agency creates Snapchat filter that helps maintain social distance

Performed by: We Are Social

Country: UK

In April 2020, London’s agency We Are Social created a Snapchat filter that helps the social network users to follow social distance and respect the government’s recommendations to stay at least two meters away from other people to combat the spread of the coronavirus.

Called Snap Safe, the filter uses augmented reality technology to show the distance people need to keep from each other when they are away from home. If the proximity to other members of the public is less than two meters, the filter shows the warning: ‘STAY BACK. SAVE LIVES ‘.