Stella Artois creates voucher website to help small restaurants

Performed by: Stella Artois

Country: Brazil

Called ‘Apoie Um Restaurante‘ (Support a Restaurant, translated literally), the campaign allows customers to purchase vouchers with a 50% discount for post-pandemic use.

The platform allows customers to purchase R$ 100 vouchers by paying only R$ 50. The idea is that consumers can enjoy the benefit when restrictions end.

The goal is to help these restaurants to have cashflow to continue to run the business. Stella Artois will pay the difference of R$ 50 to establishments, passing on the full amount of R$ 100 to the small business.