Bleach London launches a digital hair salon to help customers color their hair at home

Performed by: Beach London

Country: UK

With the beauty salons closing due to the coronavirus pandemic, hair salon chain Bleach London launched, in March 2020, a ‘Hair Party’’ series, a virtual initiative designed to operate as a ‘digital salon’, where those who no longer have access to professionals can have access to guidance on how to perform the coloring process at home.