Performed by: Ambev
In March 2020, beverage producer Ambev announced the production and donation of 500 thousand units of hydroalcoholic gel bottles to Brazilian public hospitals in the cities of São Paulo, Rio de Janeiro and Brasília, which have the largest concentration of Covid-19 cases in the country.
For the hand sanitiser production, the company used ethanol from the manufacturing process of Brahma 0.0, the company’s alcohol-free beer. As for the packaging, 237ml PET bottles that would be used for other company drinks were repurposed.
In April, the company announced the distribution of another 500 thousand units of hand sanitiser to serve all Brazilian states. To expand the donation, Ambev created exclusive production lines in some factories and acquired new equipment for the breweries. According to the company, 1.2 million units of hydroalcoholic gel were actually delivered.
The company is not the first to implement this type of initiative. In France, the LVMH group converted its fragrance factories into facilities for the production of hydroalcoholic gel.